Privacy Policy

1. Information We Collect

Depending on how you interact with Rellow, we may collect the following categories of information:

• Business and contact information: Name, work email, phone number, company, designation, and business requirements.
• Account information: Login credentials, account details, and user preferences.
• Customer data: Information submitted by customers through our products, including leads, property enquiries, customer interactions, employee records, and business communications.
• Technical information: IP address, browser and device details, website usage, diagnostic logs, and security events.
• Integration data: Information exchanged with connected CRM, ERP, communication, analytics, advertising, and other third-party platforms.

2. How We Use Information

We use information to:

• Provide, operate, maintain, and improve our website, products, and services.
• Respond to enquiries, demo requests, and support requests.
• Support CRM workflows, marketing automation, integrations, and business operations.
• Generate AI-assisted summaries, classifications, recommendations, and content.
• Maintain security, prevent misuse, and troubleshoot technical issues.
• Measure website usage and marketing performance.
• Send relevant business communications and meet legal obligations.

3. Customer Data and Artificial Intelligence

Our business customers may use Rellow to process information relating to their customers, employees, prospects, properties, and business activities. Such information is generally processed on behalf of the customer in accordance with the applicable agreement and customer instructions.

Customers are responsible for ensuring they have the necessary rights, notices, and permissions to submit such information to Rellow.

Certain features may use artificial intelligence or third-party AI providers. AI-generated content and recommendations may contain errors and should be reviewed before being relied upon for important decisions. The handling of data by AI providers depends on the relevant service, configuration, and contractual safeguards.

4. Sharing and Security

We do not sell personal information. We may share information with authorised service providers, hosting and infrastructure partners, AI providers, and third-party systems when necessary to deliver our services. We may also disclose information when required by law or in connection with a legitimate business transfer.

We implement reasonable technical and organisational safeguards to protect information against unauthorised access, loss, misuse, or disclosure. However, no electronic system can be guaranteed to be completely secure.

5. Retention and Your Rights

We retain information for as long as reasonably necessary to provide our services, meet contractual obligations, comply with applicable law, resolve disputes, and maintain security.

Subject to applicable law, you may request access to, correction of, or deletion of your personal information, withdraw consent where applicable, or opt out of promotional communications. Information processed on behalf of a Rellow customer may require you to contact that customer.

6. Cookies and Third-Party Services

We may use cookies and similar technologies for essential functionality, preferences, analytics, and marketing measurement, subject to applicable consent requirements. Third-party websites and integrations are governed by their own privacy policies.

Please refer to our Cookie Policy for further information.

7. Changes to This Policy

We may update this Privacy Policy as our services, practices, or legal requirements evolve. Updates will be published on this page with a revised effective date.

8. Contact Us

We will handle privacy requests and complaints in accordance with applicable law, including applicable Indian data protection requirements.